Bangkok, 7 August 2025 – The Tourism Authority of Thailand (TAT) has launched the Amazing Grand Privilege campaign as part of the Amazing Summer Family Month, themed “Thai’d Up This Summer.” This campaign, targeting the promotion of family and youth tourism in the green season, calls on global tourists to explore Thailand’s lesser-known treasures and immerse themselves in the lively local culture.

Ms. Thapanee Kiatphaibool, the Governor of the Tourism Authority of Thailand (TAT), stated
“This campaign underscores our commitment to improving Thailand’s tourism by providing inclusive and creative experiences that attract a diverse range of travelers. Young adventurers and families are invited to experience the magic of Thailand hidden treasures through meaningful, personalized journeys with ‘Thai’d Up This Summer’.”

This campaign is part of the broader Amazing Thailand Grand Tourism and Sports Year 2025 and centers around two key initiatives: an immersive travel experience aimed at youth and a nationwide privileges program designed for families visiting Thailand.

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