Bangkok, July 21, 2025 Under the slogan ” Value is the new volume the Tourism Authority of Thailand (TAT), which is the part of the Ministry of Tourism and Sports, has released its 2026 plan. This marks the beginning of the New Thailand and a daring change to reinvent Thai tourism via sustainability balance, and quality.

Minister of Culture Ms. Paetongtarn Shinawatra, Minister of Tourism and Sports Mr, Sorawong Thienthong, Deputy Minister of the Interior Ms. Teerarat Samretvanich, tourism ministry executives, including TAT, and tourism operators and stakeholders from all over the nation attended the announcement, which was held at the Queen Sirikit National Convention Centre in Bangkok.

Nowadays, tourism is about inclusivity, trust and value rather than just numbers. Thailand is advancing rather than just recovering, with innovation, safety, and sustainable growth serving as the cornerstones of a new age in Thai travel.

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